USE OF ONLINE STRATEGIES FOR EFFECTIVE MARKETING OF LIBRARY RESOURCES AND SERVICES IN NIGERIA

Rashidat Taiwo ADELEKE(1),


(1) University Library, Fountain University, Osogbo, Nigeria
Corresponding Author

Abstract


This paper examines use of online strategies for effective amrketing of library resources and services in Nigeria. It preempt online marketing strategies as an integral part of the social promotion of library resources and information services for greater patronage, essentially without library resources there cannot be library, therefore, the library make up of collection of organized resources for easy retrieval, accessibility and dissemination, to promote the use of available materials in the library, to optimize the use of information within limited resources, to improve the image of library online marketing of library resources and services is necessary. furthermore, it very essential for librarians to acquire skills to be able to effectively market library resources online, Online marketing strategies for promotion of library resources, benefits of online marketing were emphasized. Finally, the paper highlights some benefits of using online marketing strategies effectively as follows: exchange of library information resources globally, round-clock accessibility of library services everywhere, enhanced information services for employees, and low cost. etc. This paper recommended that the constant awareness and effective use of online marketing strategies to promote library image by librarians is very essential, particularly in this digital era for libraries to be relevant in global world to their various users.This paper examines use of online strategies for effective amrketing of library resources and services in Nigeria. It preempt online marketing strategies as an integral part of the social promotion of library resources and information services for greater patronage, essentially without library resources there cannot be library, therefore, the library make up of collection of organized resources for easy retrieval, accessibility and dissemination, to promote the use of available materials in the library, to optimize the use of information within limited resources, to improve the image of library online marketing of library resources and services is necessary. furthermore, it very essential for librarians to acquire skills to be able to effectively market library resources online, Online marketing strategies for promotion of library resources, benefits of online marketing were emphasized. Finally, the paper highlights some benefits of using online marketing strategies effectively as follows: exchange of library information resources globally, round-clock accessibility of library services everywhere, enhanced information services for employees, and low cost. etc. This paper recommended that the constant awareness and effective use of online marketing strategies to promote library image by librarians is very essential, particularly in this digital era for libraries to be relevant in global world to their various users

Keywords


Online, Marketing Strategies, Library Resources and services, Library patronage

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